
Inspiration
Reflections…Memories into Action is inspired by the life, work and dedication of former Go Ahead Group Chief Executive Christopher Moyes OBE, who passed away in September 2006.
One of the original directors of Go North East, Christopher
will always be part of the historical heart of the Go Ahead
Group. His outstanding contribution to the UK transport
industry earned him an OBE in 2006 but he was also
committed to causes beyond this field, particularly in the
North East of England. This commitment was reflected
by Christopher’s contribution to the education and
development of young people through his position as
Chairman of the Council of Durham University. He was
also Deputy Lieutenant of County Durham prior to his
untimely death.
Go North East
Go North East is the leading bus operator in North East England and part of The Go Ahead Group plc, a major public transport service provider. The Go Ahead Group is based in Newcastle and owns several of the country’s leading bus, rail, airport and car parking service companies.
Go Ahead recognises that public transport is an
integral part of the communities it serves. Our companies
are closely involved in their local communities through
schemes to help make public transport a priority, and
through charitable contributions.
Commitment and Dedication
Go North East is committed to North East England and the Reflections Charity Initiative is a key part of that deep involvment. Reflections provides an opportunity to remember the contribution made by famous or not so famous local people, those many unsung heroes. It also offers the opportunity to support local charities in the vital services they provide for local people.
Reflections puts Memories into Action by offering you the opportunity to dedicate one of the Company’s 600 buses for one year in the name of someone you feel has made a mark on the lives of others in the region during their lifetime. In return, we invite you to make a donation to one of the local charities participating. 100% of your contribution goes to the nominated charity.
The minimum donation for a dedication will be £150; for this amount the person you have nominated will receive an internal plaque detailing some of the reasons that made them so important and special. Donations of £250 or more will also include two external plaques displaying the name of the person and a charity of your choice.
Additionally Go North East will make a donation of £100 or more to the charity of your choice for every dedication. Our fleet of vehicles reach out region wide to serve the local community, and are seen by thousands of people seven days a week, every week of the year. The photographs shown give an indication of how the different types of dedication plaques on offer will appear on the bus. If you make a donation we will give you an opportunity to see how your dedication will look on your choice of bus, and we will agree with you any text for the internal plaque.
An Invitation to Remember
We have attempted to make it as straightforward as
possible for you to nominate the person of your choice
and to select the charity you wish to support. You can email us here, or write in to our Freepost address - Freepost NT 2674,
Gateshead, NE8 1BR.

Reflections Nomination
When contacting us, please give your name, address, telephone number or email address and your nominated charity. Please state the donation you would like to make and the person you are nominating, along with the reasons for nominating this person in no more than 50 words.

Our Chosen Charities
The charities we have selected as part of this initiative are as follows:
Chris Lucas Trust visit website
North East Council On Addictions visit website
Percy Hedley Foundation visit website
Rainbow Trust Children’s Charity visit website
St.Cuthbert’s Hospice visit website
If you want to
donate to a charity that is not mentioned above we would
be happy to discuss this with you. If you have any queries
on this initiative or would like to talk to us about making
a donation and dedication please contact Andy Burns on
0191 4229205.